studio360:What You Can Do


original uncle sam

PRI’s studio360 has hosted a number of contests to redesign major icons such as Christmas, the gay flag, and their most recent challenge is to reinvent Uncle Sam. Here’s my submission of a series of four posters:

what you can do poster campaign

My proposed “What You Can Do” campaign expands the military recruitment purpose of the original Uncle Sam and asks Americans to take part in other civic responsibilities. Referencing the speech by President John F. Kennedy, I chose these four words as the slogan to challenge and inspire Americans to become active members of our great nation.

My wife was a huge help on this project. Nina, who is a graphic designer helped me lay out the posters and had the idea to include the url at the bottom to help reinforce the different aspects of the campaign. She kept encouraging me to work on it and submit it to the contest. We make a great team!


2 Responses to “studio360:What You Can Do”

  1. Carlos Montalvan Says:

    Great work you two!! I just listened to it on NPR. Very cool, but Brendan, a man of so few words! haha

  2. Brendan Condit Says:

    Thanks Carlos. I ended up being interviewed by Kurt Anderson for around 10 minutes. I talked to him about drawing on the train to and from work and I explained that my first idea involved civic responsibility but the illustration evolved with feedback from Nina. I was pretty nervous so my voice was shaky, the room I was on the phone in echoes like crazy, and I didn’t have great reception so I can understand why they might have cut the clip down. I think the work speaks for itself, but I wish I elaborated on why JFK’s inaugural speech resonated with me and how more recently Obama has challenged Americans to serve their communities.

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